No joke doc…
If I had the ability to speak one-on-one with every D.C. in the world, and if all of them were members of ChiroTrust, in 3 years or less, twice as many people would be going to Chiropractors.
Unfortunately, there just isn’t enough time for me to speak one-on-one with every Chiropractor; therefore, not every D.C. in the world will become a ChiroTrust member.
But I’m way more patient than most and that’s the topic of today’s “Time To Think”: PATIENCE.
PATIENCE WINS PATIENTS.
For example, today (February 20th) three D.C.s are interested in joining ChiroTrust and after speaking with them today, all 3 will join.
…and I won’t need to “sell”, “convince”, or “pressure” them.
Each will want to join. Each will say something to this effect…
“So what’s the next step?”
My first call is at 11 am. This doctor has been on my list since 2014 and if you are that doctor, you know that this is true. For over 3 years, you have been getting these emails and today YOU want to talk to ME.
My 2nd call is at 1 pm. This doctor has been on my list since 2010! Over 7 years.
My 3rd call is at 4 pm. This doctor has also been on my list since 2010.
NONE of today’s calls are doctors who have recently heard of me or ChiroTrust.
ALL THREE are not members of ChiroTrust… YET.
But after today, they will be.
So, what’s the takeaway?
Build and nurture your list.
Being patient is the ONLY way to realistically build a solid, low-overhead, low-stress practice.
EVERYTHING that ChiroTrust does FOR members virtually mirrors EVERYTHING that I do to build ChiroTrust.
Over half of our new members each month have been on my email and mailing list for 3 years or more.
This means that if I ignored them, they would not become members of ChiroTrust.
So don’t ignore your list. Communicate with it at least 5 days a week in a way that makes you a welcome guest and NOT an annoying pest.
It works for me. It worked or will work ON you, and it will work FOR you and your practice too!
…provided that you have everything else right:
- Right market
- Right message
- Right product
- Right pricing
- Right experience
- Right content
- Right attitude
Over 90% of the D.C.s out there have it all wrong.
But that doesn’t have to be you.