Want a practice that works? Then eliminate friction whenever and wherever possible. What causes friction? challenging your customers (patients) inconvenience discomfort “closing” patients anything that requires work Sounds pitiful, I know. But it is what it is. The simpler you make your practice, the better. As you go through your day today, be aware of… Read More »

Have you ever noticed how calm most successful men and women are? After years of observing successful people, I am convinced that I know how and why they are so calm, and it’s NOT because they are “successful”. It’s because they play life like a game. They expect to win. They expect to lose. They… Read More »

During this time of year, as things slow down and you spend more time indoors, it’s not unusual to feel a bit lazy. So how do you enjoy the vibe of the season and still get things done? Ask yourself these 3 questions: 1. What should I be doing? 2. Why should I be doing… Read More »

Do you have a policy around “No Shows”? Does your staff call all no shows prior to the end of the day? Do you do them a “favor” and text them? I contend that there is a better way. …and here it is: Let it be. Let them be. DON’T contact them about it. There… Read More »

For MOST people, “business cards” don’t bring in business. I contend that most business cards are used to get food out of teeth more than to stimulate business. On the other hand, the ChiroTrust business card (it’s in The Vault, see below for your username and password) does attract business provided that your patients love… Read More »