Do you have a policy around “No Shows”?
Does your staff call all no shows prior to the end of the day?
Do you do them a “favor” and text them?
I contend that there is a better way.
…and here it is:
Let it be.
Let them be.
DON’T contact them about it.
There was a reason why they didn’t show up and chances are, it wasn’t because they forgot.
If it occurs more often than you like, then in that patient’s mind, their perceived value of the visit has diminished to a point where cost (money, time, or pain) is greater than utility.
The moment cost is greater than utility is the moment when you begin to lose a customer (either temporarily or permanently).
The best way to decrease drop outs is to do everything that you can to…
1. Give more than you get.
2. Don’t overtreat.
3. Don’t overcharge.
4. Maintain communication prior, during, and after each and every visit.
Listen, everything is subjective.
The only way you know if you are getting it right is when your business either grows or stays at a level that is satisfactory to you.
The best you can do is use common sense. What would you do if YOU weren’t a D.C.? If you were a skeptical consumer, how would you like to be treated? What would probably turn you off?
Spend some time to think and think like them.
Walk outside and take a look at your building.
Walk inside and look around your practice.
Does it look clean, orderly, and professional?
Or does it look tired and homey?
Are you spending too much time educating, explaining, or selling?
Taking baby steps with them or swinging for the fences?
Treat them like you’d want to be treated.
Use ChiroTrust to its fullest.