Want more referrals? Mail a hand-addressed #10 personal envelope (with a real postage stamp) that contains a letter and 3 business cards to each and every new patient approximately two weeks after they start care. What should the letter read? What should be printed on the business cards? What else can you do to get… Read More »
The Oxford dictionary defines sustainable as “The ability to be maintained at a certain rate or level.” Sooner or later, practices that are not sustainable will suffer. Many practices—even those that are “collecting a lot of money”—are not sustainable because they they are reliant on “fad” business models that attract patients who, upon completion of… Read More »
Want to experience a ChiroTrust office? It’s simple… Contact one and insist on paying for an adjustment! Then bend the doctor’s ear about what it’s like to be a member of ChiroTrust. Not only will you get an exceptional experience, but you will love what you discover!
Sadly many Chiropractors are over their head in overhead. How did it happen? Too much office space Too much staff Too much equipment Too much spending Too much debt Making more money is not the way out. Actually, collecting and working less is often the best option. It starts with building a practice WITHIN your… Read More »
Want to know a strategy that attracts patients, keeps patients, and frustrates the heck out of your competition? GO NEGATIVE. Going negative means that you are not only willing to lose money on day 1 to attract a patient but you are willing to wait even longer before you turn a profit on them. For… Read More »