Business is not the time to be emotional because business is not forgiving. It doesn’t care if you are happy, sad, glad, or mad. Business is not for the weak. It’s not for the “back in the day’ers”, the blamers, or the haters. It doesn’t care if you are excited or burned out. It doesn’t… Read More »
The 3 Profit Multipliers…
Positioning – Product – Personality
Structure is important. It’s what holds things together and helps create function and identity. Most Chiropractic offices lack structure. They change, move, react, and adapt like a slowly moving blob. Nobody notices. The practices that are vibrant, thrive, and stand out are those that have these 3 profit multipliers… Positioning. – They don’t claim to… Read More »
Play to Their Weaknesses
The most frustrating thing in practice is dealing with those patients who have no clue about health, what it takes to really get better, and what better even means. Unless and until you let it go, you will continue to feel frustrated with them. Let them be lost in the dark. Let them be right.… Read More »
Relationships
Seriously, if you don’t feel like you have a relationship with each and every patient, then you have some work to do. Let me explain… The difference between you and every other Chiropractor in your town MUST BE the relationship. …and the relationship MUST be built on trust. …and the trust MUST be built over… Read More »
The 3-Day Work Week
Yes, you read it right: THREE-day work week. I have a handful of seasoned members doing it. It’s something to think about. Lesson… Always question what you think is possible.