Today, Ben Altadonna discusses Text Message Marketing for Chiropractors and why it’s not good positioning.
As you know, in business, not only is “elegance” a trend, but it’s what customers, clients, and patients demand and expect.
What is elegance?
Visit an “Apple Store”. Notice how many transactions virtually invisibly take place with no checkout stands and no lines. It’s just staff, product, and customers.
No resistance, just simplicity.
Problems are eliminated at the cause.
Old procedures are no longer needed.
Few moving parts.
Customers are attracted, not chased.
No pressure. No, what Gary Vaynerchuk calls “PUSH” marketing.
Many companies are trying to duplicate it. Most fail.
The Chiropractic profession is still decades behind.
Doctors still call “missed appointments” and make recalls.
They’re still sending out “WE MISS YOU” postcards to people that don’t want to be called. And passing out “FREE EXAM” cards.
Now, vendors are coming out of the woodwork and eyeing the Chiropractic profession, trying to convince us that “texting” patients is good for business and that it will make a difference. They want you to think that text message marketing for chiropractors is the new greatest thing.
Will text message marketing make a difference to your practice?
It sure will. It will weaken your positioning.
*Please visit our Pinterest Board of 50 Chiropractic Marketing Ideas by Ben Altadonna. This board will include videos, pod-casts, and select blog posts from this blog and our other blogs. Please feel free to share the board on facebook, twitter, Linked-in, and Google+. You can also email it to friends. We will keep it updated every week with new chiropractic marketing ideas, tips, and strategies that you can use to build your business.
Is chasing patients a sign of a business that has more demand than supply?…or does it scream out the wrong message: “WE NEED YOUR BUSINESS!!!”
Wouldn’t it make better sense to focus on providing an awesome service and experience?… One that your patients will tell others about?… One that your patient looks forward to receiving?… One worth NOT forgetting about?
I can hear some docs now… “Texting patients is a reminder service that they would appreciate!”
Listen, if I was a DENTIST and only texted patients to remind them of their annual dental cleaning, I STILL WOULDN’T DO IT… let alone texting them 1-3 times a week.
So, be a little more thoughtful as to what you do and how that positions you.
Don’t make your decision on one patient’s positive comment. Instead, think elegance, think “invisible”.
Provide an over the top chiropractic experience and easy access. And communicate and nurture your patient relationships. The rest will take care of itself.