“Maintain”. Probably one of my favorite words. In business, it’s one of the many components of leverage. For me and ChiroTrust members, it represents the preservation and continual monetization of previous thoughts, efforts, investments, and relationships. Just like so many Americans who wait ‘til they’re half-dead before investing in their health, the vast majority of… Read More »
Chiropractic, Communication and Commitment
This week is about why chiropractic patients divorce you. Today is about what Ben Altadonna calls the 2 “C’s” See, your practice is about creating and maintaining relationships. You are in the people business and the reasons why patients divorce you are the same reasons why some marriages fail: LACK OF EFFECTIVE COMMUNICATION AND ONE… Read More »
Ben Altadonna: The Power Of Selling Happiness
Ben Altadonna, Chiropractic and Selling Happiness. Coming from 1st generation hard working parents, one Italian and one Croatian, “Happiness” wasn’t the focus. The focus was food, shelter, clothing, healthcare, education, and an annual vacation. In those days, that life and lifestyle was the norm. I have no regrets and am very thankful. To some extent,… Read More »
What Chiropractic Marketing Consultants Don’t Want You To Know
…Is Your Chiropractic Marketing Consultant Secretly Doing This To You? Is What Is Sold To Chiropractors Proper, Good, or Reasonable? pan·der: to do or provide what someone wants or demands even though it is not proper, good, or reasonable? Occasionally a member will ask me about a specific product and/or strategy that he or she… Read More »
Does Personality Matter with a Chiropractor?
Short answer. YES. Actually MANDATORY if you are ripping people off. Just look at most Chiropractic “consultants”, experts, and “gurus”….and the Chiropractors who “close” patients on big case fees, or get people to do what they deep down don’t want to do. So what’s wrong with that? It’s created the controversial profession that we all… Read More »
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