Why is Ben Altadonna changing PBA to CHIROTRUST? As you know, names attract and repel. That’s why I love naming things; I want to attract and repel! Nobody, including you, should attract unqualified, disinterested, or wrong-fit customers or confuse those good patients who are already looking for a Chiropractor. That’s why for years I’ve been… Read More »
Internal vs External Chiropractic Marketing Strategies: Part 5
How Much Should You Spend For Each? This is Part 5 of 5 of the Ben Altadonna Chiropractic Marketing Strategies series on Internal vs. External Marketing. If you’ve been following this chiropractic marketing series (see links to previous posts below), you should know the difference between marketing “FOR” and marketing “TO” patients. If not, I… Read More »
Internal vs External Chiropractic Marketing Strategies: Part1
This week Ben Altadonna has a 5 part chiropractic marketing strategies lesson on the difference between Marketing For Patients and Marketing To Patients. We hope you enjoy it. Comments and Questions are Welcome. Thank You! Lets start by asking the question: What is Chiropractic Marketing To You? Here’s what it is to most D.C.s… Business Cards… Read More »
Ben’s Top 10 Chiropractic Success Tips
Today’s chiropractic success tip has to do more with who you are and your character than marketing ideas. But you know what…there is no better marketing than an honest chiropractor on top of their game that practices what they preach and gives patients what they want! Clinical competency – If you aren’t worth seeing, you… Read More »
What Is Straight Chiropractic?
Straight Chiropractic is often misunderstood by both doctors and patients. Probably one of the biggest misconceptions about me and PBA is that we are against corrective care, maintenance, and wellness care. Not true. It’s how you go about it that determines its success. In a nutshell, what we and you should be about is meeting… Read More »