Ben Altadonna Daily Marketing Tip: Balance and Success are Connected. Sometimes, Chiropractors forget to add “happiness” to their goal list and just like many things on their list, they lack a plan on how to get there. They seldom think about what it takes to get there, how they’ll know if they got there, or… Read More »
Chiropractic Marketing Strategies and Anti-Marketing
Today, I want to talk about one of my favorite Chiropractic Marketing Strategies. It’s called “Anti-Marketing”. So, you ask…What is anti-marketing? Anti-marketing is marketing that does not appear to be marketing. It is marketing that is extremely professional and uses content and information to position you as an expert and the Chiropractor to go to… Read More »
Internal vs External Chiropractic Marketing Strategies: Part 5
How Much Should You Spend For Each? This is Part 5 of 5 of the Ben Altadonna Chiropractic Marketing Strategies series on Internal vs. External Marketing. If you’ve been following this chiropractic marketing series (see links to previous posts below), you should know the difference between marketing “FOR” and marketing “TO” patients. If not, I… Read More »
Internal vs External Chiropractic Marketing Strategies: Part 4
This is Part 4 of 5 of the Ben Altadonna Chiropractic Marketing Strategies series on Internal vs. External Marketing. Marketing FOR patients VS. marketing TO patients. Reminder, read all of blog posts in this series before you read this one (see below). Today is part 4/5 on POSITIONING and how it relates to marketing “FOR”… Read More »
Internal vs External Chiropractic Marketing Strategies: Part 3
Which Makes More Money, Internal or External Chiropractic Marketing Strategies? Part 3/5 This is Part 3 of a 5 part series on Marketing FOR patients VS. marketing TO patients. There’s a HUGE difference and to fully “get it”, go back and read Part 1 and 2 (see below) or this lesson won’t be of much… Read More »
