Chiropractic Marketing Ideas

I spoke to a member today about a… let’s just say, not an ideal patient. He asked me what I thought about him taking this patient off his snail mail and email list. He was concerned that the patient would come back or worse, refer more patients who are just like that patient. I said,… Read More »

Chiropractors don’t deserve to be successful. Nobody does. But they do deserve the freedom to choose. The freedom to choose pretty much where they want to live, how they want to live, where they want to practice, how they want to practice, and how each day and moment is spent. But here’s the kicker… They… Read More »

One step at a time. Doing the right things at the right time. Chiropractic does this terribly. Consumers have been forced to drink Chiropractic out of a fire hose. No wonder most don’t walk from Chiropractors, they sprint. Everything in life has a sequence to it.  It’s an ascension model. Baby steps. That’s why we… Read More »

Mixed messages Practice inconsistencies Infrequent and/or improper communication These can confuse patients which risks them rethinking their decision to remain your patient. This both disrupts their healing and put an end to the viral growth of your practice. So, what are you doing to confuse patients? Are you using words, concepts, or strategies  that they… Read More »

“Report of Findings” It’s not my favorite description of what happens in most Chiropractic offices. Nevertheless, here are some tips to make your “Report of Findings” more effective… Just use your adjusting room; otherwise, it’s perceived as a sales pitch. Keep it short.  5 – 10 minutes, tops. At this stage of the relationship, focus… Read More »