“Report of Findings”
It’s not my favorite description of what happens in most Chiropractic offices.
Nevertheless, here are some tips to make your “Report of Findings” more effective…
- Just use your adjusting room; otherwise, it’s perceived as a sales pitch.
- Keep it short. 5 – 10 minutes, tops. At this stage of the relationship, focus on their chief complaint.
- Don’t give them a long-term treatment recommendation. It’s too much for them to take in. ChiroTrust members who use our marketing, the fertile ground systems, and give two-week recommendations keep their patients. In other words, if you want to build a solid referral-based practice fast, get ‘em better fast. Don’t worry, they’ll come back and your weekly visits will go up.
- Be professional. If you call yourself “Doctor”, you have to look and act like one… based on their expectations, not yours.
- If possible, render care on “Day 1” with the least amount of therapy possible. (If you want to build a practice that is referral worthy. For the most part, modality use is a trap. They increase collections to a point. After that, they stunt growth and decrease profit.)
It would serve you and your practice well by viewing patients as people, not case types.
You must be likable.
You must build rapport.
You must provide them valuable and frequent communication to attract them and to keep them… for life.
We have you covered.
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