Chiropractic Marketing Ideas

I was born confident. Not patting myself on the back. It just a fact. It’s how I’ve always felt and according to my parents, it’s how I always was. That doesn’t mean that my confidence hasn’t been tested. Believe me, it has, thousands of times. …and it still gets tested today. As a matter of… Read More »

Rituals: A series of actions or type of behavior regularly and invariably followed by someone. Certainly you do similar things each weekday and on weekends but have you ever given much thought to determine if… You do them for the right reasons? You do them at the right time? You do them at the right… Read More »

Too many Chiropractors blow it for themselves. They sign leases for way too much money and way too much space. (That “Build it and they will come” mentality only works when you are dreaming or watching the movie “Field of Dreams”.) They go into a “partnership” with the idea that “two heads are better than… Read More »

Pretty much by accident, through the years I’ve established some habits that have served me well (and continue to do so). In other words, this is my secret sauce. For sure. They are simple, yet highly effective. (I’m a big fan of simple.) These habits are my “3 musts”. …and here they are. 1. I… Read More »

Is your overhead “low”—like less than 40% or less of gross monthly collections, not including your salary as part of your expenses? If not, do you wish that it was? Be careful what you wish for. Here’s why… Low overhead rarely means high gross profit. Typically, practices with “low overhead” collect less than 10k a… Read More »