Chiropractic Marketing Ideas

For me, my mood is everything. It doesn’t matter what I know, what I have, or what I want… if I’m not in the right state of mind, I become blind. Blind to the big picture. Blind to business. Blind to solutions. Blind to the right questions. Blind to life. So if you want to… Read More »

I love thinking. Real thinking. Undistracted… Not rushed… …and Alone—ideally, in a comfortable and stimulating environment outside of the house and office. Laziness thinking wants the answer right now. Laziness thinking never asks the right, the hard, the uncomfortable questions….or asks any questions at all. Laziness thinking is emotional thinking. Real thinking (to me) is… Read More »

“Long-Term” Thinking Want to ruin your practice? Think short-term. “Pre-pays” are short-term. “Patient Appreciation Days” are short-term. “P.I. practices” are short-term. Even “educating” patients about Chiropractic BEFORE the got what they want—which is what motivated them to see you in the first place—is short-term thinking. Any business model, strategy, promotion, etc., that attempts to extract… Read More »

Want to get more done? Want to reap future rewards from your present day efforts? Want to increase your per hour worth? Then think “Leverage”. Although it is impossible to create leverage all of the time, for certain, the more you remind yourself of the importance of it, the more successful you will become… You… Read More »

“Goals” I hate that word. Especially “Long-term goals”. To most, it means nothing. Meaning…the word may motivate but it sure has heck doesn’t increase or guarantee success. The only way to virtually guarantee success is … TO BE AS NIMBLE AS POSSIBLE. And the way you do that is by treating each day as if… Read More »