I know what most Chiropractors do each day. …and I know what most Chiropractors don’t do each day. That is why I know why most Chiropractors don’t do better. In order to do better, they (maybe you) must do better… Better at providing customers what they want, how they want it, and how they want… Read More »

Doc, How has 2020 turned out for you so far? With the pandemic, lock downs, and all the political stuff, is this a dumb question? Do you think I should know the answer already? Well, you are right. I do. Like always (and like every year), some docs had their best year ever and others… Read More »

Procrastination is defined as the delay or postponement of an action. Are you procrastinating about any of the following? Hiring a C.A. Letting a C.A. go Completing paperwork Losing weight Working out Remodeling the office Continuing Ed Credits Upgrading software Ordering and wearing a white clinic jacket Mailing out the O.I.C. postcard each and every… Read More »

Members of ChiroTrust are family to me. Each of you matter and it hurts when I see even one member unnecessarily struggle. Beating one’s self up about the struggle: “I’m ashamed Ben.” Living in the past: “I was successful for so many years. I heard and seen it all. It shouldn’t be this tough.” Thinking… Read More »

This time of the year is a good time to revisit the concept of the USP: Unique Selling Proposition USPs are things that you either say or do online, offline, and face-to-face to and for your customers that answer the question… “WHY SHOULD I CHOOSE OR STICK WITH YOU VERSUS ALL OTHER OPTIONS… INCLUDING DOING… Read More »