I live like a monk. I don’t buy much. I’m economic with my energy and I don’t require much space. Yeah, I have a home. Two of them. But they are not for me, per se. I do way more for others than for myself. My joy is going big with less… Like you, I… Read More »

Frustrated with your staff? Maybe it’s time to create some systems around their job: What Why How When That way, you can “Set it and forget it.” Here’s a good book on the subject of systems… SYSTEMology by David Jenyns

Even though movement can persist when power is eliminated, sooner or later you will slow down or even stop. In practice, “new/returning patients” is your movement and your marketing is the power. Never ever stop marketing. Never coast. If you coast, you will slow down and fewer people will come in the door. ChiroTrust can… Read More »

Time for a little math… Figure out how much you spend each month (on average) for “marketing”. Cost of ChiroTrust Cost of mailings Cost of boosting Etc. Take that number and divide the # of new patients and reactivated patients that you get each month (on average). My guess is that your “customer acquisition cost”… Read More »

One thing I’ve noticed is that in the last few years (and especially now) is that you shouldn’t force business growth. Meaning… Throwing more and more money and time at your business may not bear fruit. Why? Well, you can’t force creativity, wisdom, self-awareness, or epiphanies. They come to you when they come to you.… Read More »