Chiropractic has a problem, as do ALL “passion, purpose, and personalities” industries. Each perpetuates a “me”, not “you”, point of view. Each forgets that the customer calls the shots. The customer decides… If you are right or wrong. If you are worthy of their time. If you even matter. So take a hard look at… Read More »

Money won’t make you happy. Money doesn’t make me happy. “More money, more problems.” Give yourself permission to be content. To be calm and carefree. To be free of concern. You will be a lot happier. The grass isn’t greener on the other side. Most of my memories have to do with work. I don’t… Read More »

Do you know why I created the name “ChiroTrust”? “Trust” is important. Who doesn’t value trust? But that’s not why I created the name. I created it because it spoke to 2 markets: YOU and YOUR Market What ChiroTrust does for Chiropractors is the same as what it does for their marketplace. It is seamless,… Read More »

Yeah I know, some of your patients tell you that they “found you online” and that makes you feel good. It must be from all your positive reviews, right? Maybe. Maybe not. Nowadays, the Internet has replaced the phone book and HOW people find you BUT… it doesn’t prove WHY they chose you. Regardless (and… Read More »

I’ve said it before and now I am hearing others in the marketing world admit it… “Social Media Marketing Is bad for small businesses.” Why? There are many reasons. Here are just a few… Less thought, time, energy, and most importantly MONEY is spent creating and delivering great products and services. Perception becomes bigger and… Read More »