Are you in the business to make money, indulge in what interests you, and help others? Absolutely but… The real business you are in is staying relevant: Getting Attention & Keeping Attention For most business owners, that’s the hard part—now more than ever. Docs who use ChiroTrust don’t have to worry. Remind yourself (often) about… Read More »

Getting things done. That’s real work. So is eating right, exercising daily, and saying no to eating poorly or drinking too much—or even drinking at all. Anything that requires discipline, time management, emotion, or resources is… Real Work Anything that you don’t want to do is most likely real work and probably good for you.… Read More »

Competence beats confidence. Being humble beats arrogance. Make patients feel good regardless of how it makes you feel. This is what it takes to create and maintain lifelong patients who rave about you. Not PVA. Not Pre-Pays. Not being polite for profits sake. Take the ego out of the game. It’s the way to win.

I don’t care what they say, the reason why Chiropractors delve into things like functional medicine, expensive modalities, DME, you name it… It’s an attempt to make more money. Some will admit it but most will not. So my #1 question for them is… “Why do you want to make more money?” Here are the… Read More »

Monthly Expenses, both biz and personal Credit Card Statements “Cost” per new patient (total monthly marketing expenses divided by # of new patients per month) Most DCs are too afraid to look. They spend too much $ on #’s 1 & 2 and not nearly enough on #3. Pro Tip: With ChiroTrust, you can afford… Read More »