When I was a kid, there was no Internet, no cell phones, and no social media. The TV only had 10 channels. As a matter of fact, all the programs ended at midnight, the National Anthem played, and the screen went static until 6am the next morning. Sending a message took days or weeks, not… Read More »

Sometimes, the best way to understand consumers and patients is by admitting why YOU buy. People buy for many reasons. Here are just a few… It’s something to do. A pastime. “I have X amount of dollars to spend. Let’s go spend it.” It’s about the process more than the product. Pressure or an expectation… Read More »

How low can some Chiros go? …Hiring models in bathing suits for adjustments in their online video posts. It’s a strange form of entertainment… mostly for men and to generate attention on social media from people who will never become a patient. It’s become its own thing… but it’s not practice building. Pay no attention.… Read More »

Have you noticed ads on Facebook that either try to get you on a call or capture your email address so that they can continually pitch you a webinar, course, live event, coaching program, “mastermind” group, etc.? It’s dumb. Don’t be fooled. Why don’t “they” just tell you what they are selling and save you… Read More »

You can only take “virtual” reality and “social” media so far. So, if you want to stand out, wherever you go, wherever you are, make real “friends” and connections. Talk with people face to face. Yeah, face to face. Old school. You will be happier, you will build real skills, and a real social network.… Read More »