Sometimes, the best way to understand consumers and patients is by admitting why YOU buy.
People buy for many reasons.
Here are just a few…
- It’s something to do. A pastime. “I have X amount of dollars to spend. Let’s go spend it.” It’s about the process more than the product.
- Pressure or an expectation from another or a perceived obligation. A birthday gift, a fundraiser event, a room addition, etc.
- The latest and the greatest. The desire to replace, upgrade, level up, one up, etc.
As a product purchase, Chiropractic isn’t as easy to map out.
Sure, most patients present to you with a problem that they want to go away.
Then they go away.
But many come back. Many refer others. Or at least that should be the bulk of your business.
Examine why you return and refer to the businesses you frequent.
THAT’s why others do too.
Remind yourself of that often.
That way, you know the way to serve others while serving yourself.