1. Sell only what people want. Nothing more, nothing less. 2. Provide an experience and a process that they like and enjoy. 3. Be professional, competent, and trustworthy. 4. Give just a little more than what you get. 5. Build your patient email and mailing list. 6. Never ignore your list.

Take it from me, work forever. Working forever at any capacity will keep you young and alleviate you from the financial pressure and stress that comes with the attempt to meet self-inflicted and often times, unreasonable goals. When you think, act, practice, and live in this matter, you can ease up a bit. Think marathon,… Read More »

Doc, can I tell you a “secret”? Here it is… If my marketing ChiroTrust to Chiropractors doesn’t bring value to them, then I don’t do it. Read that again please. Notice I said “marketing”? Certainly my service brings value just like your service brings value to YOUR customers (YOUR patients). SO, WHAT DO I MEAN… Read More »

Doctor, The following 3 questions will always serve you and your patients well. THESE ARE TOUGH QUESTIONS TO ADDRESS AND THEY REQUIRE SOME QUALITY TIME AND EFFORT TO THINK ABOUT AND TAKE ACTION ON BUT IT’S WELL WORTH IT: “Do my practice procedures, policies, and services require a decent amount of explanation and/or the overcoming… Read More »

ChiroTrust gets D.C.s thinking—something Chiropractors don’t do enough of and that’s why they’re overhead and stress eventually gets the best of them. This happens to new, old, struggling, and successful D.C.s. All of ‘em. What does being “blind” have to do with “thinking”? Blind Chiropractors don’t see what is really going on. They look at… Read More »