I think building a business that relies on Social Media is risky. The rules of the game change constantly, the cost per eyeball increases over time, and it isn’t necessary if you build and nurture your list properly. Nevertheless, for some people and products, Social Media can be a game changer if you have the… Read More »

I make my living by making ChiroTrust members as successful as possible. I only win if you win. That is why I must do everything that I can to get new members thinking accurately about their customers, marketing, and business in general. This includes showing members how to simplify their practice by getting good at… Read More »

Relationships are everything, and hands down, the most efficient and inexpensive way to maintain them is via email and snail mail. For you new members, you should be emailing and snail mailing anyone who has been in your office within the last 12 months and adding new patients as you go. Done right, your list… Read More »

Love what you do? Feel strongly about what you know and believe? Know you’re right? Want to help others look beyond pain and focus on prevention and potential? Frustrated when patients don’t comply to what you KNOW is best for them? Stressed about X, Y, or Z? STOP IT! If “it” worked… If “it” mattered…… Read More »

In 2017, I read a book a day for 365 days. A dozen in 2018. A few in 2019. What’s my takeaway? I’m smarter than I thought. Successful business owners cannot afford distractions or going down rabbit holes. Strategy trumps content. Too many Chiropractors run on hype. Hype is designed to dumb you down. Hype… Read More »