Do you know how hard it is for most businesses to get the email addresses of their customers? Extremely difficult. But not for Chiropractors and Members of ChiroTrust know how to use email to build their practices. Do you know how slim the profit margins are for most small businesses? Pretty skinny. But not for… Read More »

You’ve certainly heard the saying, “Hindsight is 2020.” It’s easy to come to an understanding about something that has already happened or to think you know now what you should have done then. Instead, embrace the past just the way it was because it led to who you are today. And because of who you… Read More »

Most Chiropractors don’t know how to turn people into patients and patients into lifetime customers. They lack affinity. According to the Oxford dictionary, affinity is a spontaneous or natural liking or sympathy for someone or something. “Liking or sympathy” Affinity creates trust. Affinity builds real relationships. Affinity also builds practices. So to build your practice,… Read More »

Want to build your practice with the least amount of expense and brain damage? Tired of doing consults with cold prospects who stare at you with skepticism and make you feel like a car salesperson? Is it exhausting trying to educate patients during each visit? Are you spending too much time doing “report of findings”?… Read More »

Social Proof is power. Actually, it’s a super power. It’s what gives you an edge over other D.C.s in your area. It’s what makes marketing fun, effective, and super affordable. It gives patients the answer to the question, “Why would I choose you over any and all options,including doing nothing at all?” So, what is… Read More »