Most Chiropractors don’t know how to turn people into patients and patients into lifetime customers.
They lack affinity.
According to the Oxford dictionary, affinity is a spontaneous or natural liking or sympathy for someone or something.
“Liking or sympathy”
Affinity creates trust.
Affinity builds real relationships.
Affinity also builds practices.
So to build your practice, make it about them and not about you.
Like what they like and sympathize with who they are, how they are, and what they want from you, not for you.