Nothing beats a patient who was referred to you. They come to you pre-motivated and pre-sold, so to speak. Many Chiropractors say that referred- in patients even seem to respond better to care. Referred-in patients are typically less skeptical, more motivated, less anxious, and have the type of attitude that we all prefer. In addition,… Read More »

This is a fact… When you’re clear headed, you focus on what matters and then results follow. So, if you want your practice to improve, start with these seemingly unrelated tasks… Get rid of stuff in your house, around your house, and in your garage. Just get rid of stuff. Sell it, give it away,… Read More »

Are you gentle? Are you sure? I mean… Are you gentle on your marketplace? Do you tread on it lightly? Or is it a numbers game to you? Too many Chiropractors do whatever it takes to attract people to their offices and then do whatever it takes to “close” them. As a result, they lose… Read More »

Every visit is the same. Every visit could be their last. That is why every patient is a “new” patient. Every visit is a new visit. A “new” opportunity for a returned visit and a referral. So how do you turn every patient visit into a new opportunity? With ChiroTrust.

Do great restaurants need to market their business? No. Do great ice cream parlors need to market their business? No. Do great veterinarians need to market their practices? No. Why? Because these businesses are in the high want AND need category. People want it and they THINK they need it. Forget if they are right… Read More »