Today’s Ben Altadonna Chiropractic Marketing Tip: Why Simple Is Best.
Today, I’d like to discuss simplicity and why it’s effective but not always easy.
As a 52-year-old guy who’s been marketing more than half my adult life, I think that you’d admit that I’ve learned a thing or two.
What I have learned has not only impacted my personal life but my business life as well, both for me and my members.
Back in the day, I worked a lot harder, a lot more hours, and often times, was less productive than I am now.
Don’t get me wrong. I still work hard but now, A LOT OF THINKING and DELEGATING is my work. It’s a full-time job. I rarely hop on planes these days and I love that.
As a result, my model for business and for living is a lot more elegant and effective.
But that elegance, that simplicity, has taken a lot more thought than one might understand or appreciate.
It came with a price. Like you, it took years of struggling to appreciate the wisdom of simplicity.
For example let’s take chiropractic marketing.
In the old days, using the tools that I created, I had doctors do their own marketing and had the job of teaching them what I know. It was similar to when you used to educate/lecture/treat patients as if they were students in Chiropractic school.
It’s brain-damaging, unnecessary work.
These days, prospects and patients don’t want to be told or sold. They want to go to doctors who are successful but aren’t outwardly aggressive in their marketing.
So I built a system, an approach, a way of marketing around it for you.
For example, Chiro-Trust.org requires the visitor to search you out. It’s what Gary Vaynerchuk calls “pull” marketing as opposed to “pushy” marketing.
It’s very intentional.
I’m doing everything that I can to make the marketing of your chiropractic practice as aggressive, yet as invisible, as possible all at the same time.
At face value, ChiroTrust™ appears simple. These days, it’s about giving patients the confidence they need in choosing you as their Doctor of Chiropractic and there’s nothing simple about it.
Just be the best Chiropractor that you can be, create fertile ground, check in with me from time to time, furnish us your emails, and know that I’ve got you handled!