If you are like me (or how I used to be when I was broke), then if you are not careful, you can take almost everything way too personally. Why? …because you work hard and you put a lot of thought into what you do and say because you honestly want to help people (you… Read More »

Do you work on your office enough… or just in your office too much? Are you product-focused, which requires you to sell, convince, and/or defend?… Or are you market-focused to attract the right patients who already want what you have to offer? Do you know how much you can afford to spend to procure a… Read More »

I spoke to a member today about a… let’s just say, not an ideal patient. He asked me what I thought about him taking this patient off his snail mail and email list. He was concerned that the patient would come back or worse, refer more patients who are just like that patient. I said,… Read More »

Chiropractors don’t deserve to be successful. Nobody does. But they do deserve the freedom to choose. The freedom to choose pretty much where they want to live, how they want to live, where they want to practice, how they want to practice, and how each day and moment is spent. But here’s the kicker… They… Read More »

One step at a time. Doing the right things at the right time. Chiropractic does this terribly. Consumers have been forced to drink Chiropractic out of a fire hose. No wonder most don’t walk from Chiropractors, they sprint. Everything in life has a sequence to it.  It’s an ascension model. Baby steps. That’s why we… Read More »