If you are like me (or how I used to be when I was broke), then
if you are not careful, you can take almost everything way too personally.
…because you work hard and you put a lot of thought into what you do and say because you honestly want to help people (you care TOO much) and you THINK that you know what’s best for them. (I’ll get back to this in a moment!)
As a result, you do and say what you know in your heart to be best for them… even if it can be a hard pill for them to swallow.
…and when a person doesn’t seem to appreciate you or worse, they misinterpret your intentions, it doesn’t feel good, does it? Actually it sucks.
These feelings are not productive. As a matter of fact, they are dangerous to both you and your practice.
They can cause you to lose confidence in what you are doing and can cause you to even dislike your patients.
Here’s the solution…
Accept the fact that nobody cares about you.
…and nobody cares about me either and that’s okay.
Everything is conditional.
Now, I know that SOME of your “loved ones” actually do care about you and I may be just a little “tongue and cheek” about this. Just a little.
See, virtually everyone (even you) cares mostly about themselves.
You might not admit it but it’s true.
Virtually everything you do and say is to make you feel good, look good in front of others, impress others, etc..
When or if you accept that nobody cares about you, everything transforms.
You see things through their self-serving lenses.
This alters what you do, how you do it, what you say, how you say it… When you accept that nobody cares about you, everything you do works better.
Your communication is more effective
People become interested in you. (Because of how you make THEM feel.)
Practicing becomes a whole lot easier.
You no longer go too far out of your way to convince patients about what is best for them… because you now know that they don’t care about you, what you know, what you think, etc.. They only care about themselves and only accept advice that is ALREADY congruent with what in their minds is true, self-serving, safe, etc..
Listen, in a perfect world, patients would just do what you tell them to do.
…and in a perfect world, you would just do what I tell you to do.
Why? Because we THINK we know what is best for our patients, clients, customers, etc..
And YES, I believe we do BUT remember…
They don’t care about what you think. Now, they may think that they do, but they don’t. Or at least 95% of them won’t fully comply, take action, or be fully engaged.
If everyone did, every patient would come in every week or month for care… forever.
… and every ChiroTrust member would implement correctly and consistently.
So be okay with the fact that most of your patients will get good results with you because they are okay with that. They’ve been okay with “good” all their lives.
Some will get great results because they strive for and expect greatness. Some.
And be okay with the fact that nobody cares about you (or me).
…or at least most people. 🙂