Office signage. The place to put your practice name, your name, and possibly your phone number? Probably not. Your office sign should attract patients. An office sign that attracts patients is a good sign. An office sign that doesn’t attract patients is a bad sign. Wouldn’t you agree? Here’s an example of a bad sign:… Read More »

School was never a good fit for me. For me, school was a place to be told what to think and what to do. That’s why I didn’t take school that seriously — I was chomping at the bit to get into the real world and make something happen. Now, I don’t think that attitude… Read More »

Industries get boxed in and Chiropractic is no different. Reminds me of that U2 song… “You’re stuck in the moment, and you can’t get out of it.” Well, Chiropractic has been and still is stuck. Still stuck on being right. Barking up empty trees. Perpetuated by tuition-motivated schools, egocentric personalities, and terrible business advice. Even… Read More »

Great question. Here’s why… ChiroTrust gives Doctors the ability to take every Friday-Sunday off. ChiroTrust helps decrease expenses by increasing retention and referrals… this is where the real profit comes from. ChiroTrust helps diversify your new patient sources. That way, you can continue to prosper if and when what you are doing now becomes less… Read More »

Here’s my take on “Spinal Care Classes”. First, to think accurately about them, let’s remove the name and call it what it is… An attempt to educate patients on Chiropractic, Health, and Wellness so that they will… Comply to treatment recommendations Refer friends and family Live a healthier life So, it really isn’t about educating.… Read More »