If you understand this, you will be a far more effective business owner and consumer. Your decisions will be fun, fast, and right. It’s all about WHY people buy what they buy. They BUY because they want a specific result, outcome, or experience. Example… When I go to a restaurant, I refuse to look at… Read More »

Want to create better rapport, understanding, and trust… and just plain impress people by going the extra mile? If appropriate, consider asking/starting with these sorts of questions more often… “Is there anything else that I can do for you?” “Does this work for you?” “I want to make sure that I got it. So what… Read More »

You’ve certainly heard people position a point of view as being from “30,000 feet”—as in approaching and looking at an opportunity or challenge as if from above all the minutiae and the details. Getting the big picture. I’m a fan because when you look from above it all, you tend to make calmer and better… Read More »

Asking the right questions makes all the difference. Questions like… “What would it take to be able to…?” “How can I do X and still do Y?” “Do I really need to…?” “How can I achieve more with less?” “Is this the best use of my…?” “How can I leverage what I just learned?” “Does… Read More »

Today’s topic recommendation is brought to you by Dr. Ed J. Thanks Ed! Okay, I’ll take a stab at it. Here goes… Ed’s suggestion included a very important word… “INVEST” Another important word (s) is… “LIFETIME VALUE” One can invest time, money, and/or mental energy. Today, I will focus on the investment of dollars because… Read More »