Those of you who’ve been members for over a year can appreciate this but if you are a new member, this is something to keep in mind…
As a new member, your list is defined as anyone who has been in your office (including your current patients) in the last twelve months.
This list is your most valuable asset.
Those who haven’t been in your office within the last year are no longer an asset.
Why? Because they have been ignored. It’s not your fault, you just didn’t know any better. Neither did I until I learned this stuff over 20 years ago.
But when you nurture your list, when you don’t ignore your list, when you communicate to your list at least once a day, 5 days a week, then your list is evergreen. Its value lasts virtually forever.
THAT, my friend, is how you build a business the right way.
By maintaining communication to your list.
For example, if you give a new patient what he or she wants, then in their mind, they got what they came for. Nothing more, nothing less.
If they like and trust you and if you continue providing them value (not only while they are a patient, but once YOU release them), then the chances of them coming back AND referring others increase dramatically.
New members of ChiroTrust are advised to focus on who has been in their practice in the last twelve months. That is their list.
Now, those contacts are not as valuable as the new patients who are added on to the list from this point on because these new patients will receive the online and offline ChiroTrust content from day one.
So even though “going back one year” is a good start, those patients will not be as “valuable” to your practice as new patients going forward.
But check this out…
Let’s say that you joined ChiroTrust today and you identified 300 people who have been IN your office within the last 12 months.
This is your starting point.
Thanks to ChiroTrust, those 300 people will “touched” with content at least 20 times each month.
That’s already 6,000 communications within your first month with ChiroTrust!
Does this mean that you’re going to get 50-100 new patients your first month with us? Probably not. Because like I said, those 300 have been ignored. (Birthday and Holiday cards don’t count.)
But they aren’t perishable yet.
See, according to the Direct Marketing Association, if a prospect, customer, patient, or client is ignored for over a year, the chances of getting them back in is as great as marketing to a stranger.
Okay, back to that list of 300…
A year from NOW, your list isn’t 300, it’s probably going to be 600 or more.
In three years, it will easily be over 1,000.
That brings your monthly communication from 6,000 to over 20,000 touches.
See, once you commit to maintaining communication with your patients, they stay on your list forever.
And as your list grows, as does your practice. ( Assuming you are doing everything that ChiroTrust does for you and recommends that you do on your own, including taking EVERY Friday-Sunday off and attending our free training/workshops every year or so. www.TheChiroTrustCommittee.com)
Again, THAT’S how you build a business the right way.
THAT’S how I built ChiroTrust.
THAT’S how ChiroTrust will build YOUR practice.
So, take your time because it takes time.
Those who take full advantage of everything that ChiroTrust provides and does for them enjoy practices that get bigger and better every year…
- Never wondering or worrying about how or when patients are coming back in.
- Never having practice-related questions unanswered.
- Never having a shortage of new patients willing and able to pay, stay, and refer.
You, your list, and ChiroTrust.
It doesn’t get any better, easier, and cost- and time-effective/efficient than this.