I should put “You are not the market” on my gravestone.
Chiropractors tend to do and buy things that speak to them, not to their patients.
This week, take a look at every Facebook Ad and Video targeting Chiropractors… targeting you.
Then ask yourself these 3 questions…
- Is this what my patients want from me?
- Is this more about me than my patients?
- Does this require me to become a salesperson… a “Closer”?
We all must snap out of the “What’s In It For Me?” Mode and ask ourselves “What’s In It For My Patients?”
…Because odds are, if it’s not about what your patients already want, then (other than grief, embarrassment, or possibly a letter from your Board) there won’t be anything in it… for you.