Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

You Are Not The Market

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I should put “You are not the market” on my gravestone.

Chiropractors tend to do and buy things that speak to them, not to their patients.

This week, take a look at every Facebook Ad and Video targeting Chiropractors… targeting you.

Then ask yourself these 3 questions…

  1. Is this what my patients want from me?
  2. Is this more about me than my patients?
  3. Does this require me to become a salesperson… a “Closer”?

We all must snap out of the “What’s In It For Me?” Mode and ask ourselves “What’s In It For My Patients?”

…Because odds are, if it’s not about what your patients already want, then (other than grief, embarrassment, or possibly a letter from your Board) there won’t be anything in it… for you.

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+