If you’ve recently visited The Committee’s “Secret” Facebook Group, then you may have seen some discussion over a recent poll of Non-ChiroTrust Chiropractors and what the majority of those polled agreed on.
I won’t get into the details here, but I will say that the poll did not include the opinions of consumers, just D.C.s.
The poll was a perfect example of why most Chiropractors fail.
I’ve seen similar polls in Dynamic Chiropractic and other industry trade journals.
Many Chiropractic Colleges, Chiropractic Vendors, and Chiropractic Consultants suffer for the same reason…
They all fail to account for what consumers think.
So whatever YOU do…
Whatever discussions YOU take part in…
Whatever thought processes YOU go through…
PUT PATIENTS FIRST.
At the end of the day, the market, consumers, and patients couldn’t care less about what you and I think, agree on, and especially get excited about.
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