Wonder Why

I don’t care what they say, the reason why Chiropractors delve into things like functional medicine, expensive modalities, DME, you name it…

It’s an attempt to make more money.

Some will admit it but most will not.

So my #1 question for them is…

“Why do you want to make more money?”

Here are the top responses I get…

• I’m barely making it
• My overhead is high
• I have extra space in my office
• My body is falling apart, I can’t see as many as I once used to
• I’m not as busy as I was Pre-C*vid, I don’t know why
• I know this doctor who is killing it doing _____________
• I want to keep my team busier
• I have an expensive lifestyle
• I want to oversee more and treat less
• I want more freedom and more time off
• I can’t make enough with “just Chiropractic”
• It helped me (the most disingenuous of all)

I expect to hear all of this.

I contend that “money” shouldn’t be the only consideration.

There are many other things that ought to be thought about….

• The probability of longevity, profitability, and easy/consistency of “success”
• Risk/Liability
• Marketing costs
• Complexity/Distraction/Disruption/Cannibalization
• Its impact on lifetime value
• Its impact on referrals
• Sanity and happiness

Listen, there is no free lunch.

The more moving parts, the more reliance on the word and performance of others, and the more you are “doing more than just Chiropractic”, the less “Chiropractic” you are.

…and that’s fine as long as you realize that the business you are in is not defined by the license that you hold, how you perceive yourself, or even how you define what being a “Doctor” means.

It is defined by what you are trying to sell.

I can’t tell you how many D.C.s I know who are collecting $80-200k per month that, by their admission, would be a lot happier and healthier, and feel “lighter” with one C.A. in a small office making $30k a month.

Whatever you do, question your why.

For me, it’s multiplication through subtraction, not addition.

…Achieving maximum contentment with the least amount of everything.