Like all businesses, the ones that prosper are the ones who give the market what it wants.
That IS the bottom line.
Whoever tells you anything different is either a consultant or a seminar promoter. Their customers are Chiropractors, not patients.
That is why Relief Care works best.
It’s what PATIENTS want.
Anything more or less that is promoted causes resistance and confusion for most people. It repels them, and if they do start care, they are less likely to come back or refer others.
But sadly, many stubborn D.C.s refuse to believe, accept, position, and market accordingly.
Those who do so see their practices transform.
Especially those who know how to increase perceived value and stay aware of all the variables that are part of what I call “Money Algebra.”
“Perceived Value” is the degree at which you are able to provide your patients with the perception that they are getting far more than what they paid for. It comes in many forms…
- Content before, during, and after the sale.
- And yes, results.
“Money Algebra” looks something like this….
A + B + C + D + E = Money/Revenue/Collections
Those letters are variables, of which there are many. There are far more than five and they include the many “forms” listed above.
Tomorrow, I will discuss the importance of “Message-to-Market Match”…
A “SUPER VARIABLE”!