Why Practices Suffer

The Oxford dictionary defines sustainable as “The ability to be maintained at a certain rate or level.”

Sooner or later, practices that are not sustainable will suffer.

Many practices—even those that are “collecting a lot of money”—are not sustainable because they they are reliant on “fad” business models that attract patients who, upon completion of care, aren’t likely to return or refer.

This is a function of just a few factors:

• The achievement of clinically acceptable results in a reasonable amount of time.
• The ability to create and maintain likability, reliability, and rapport.
• Delivering a product, service, and experience that is congruent with what a sizable percentage of the general population wants and has a high likelihood of being around for a very long time. (This is why simplicity is best.)
• Constant communication via snail mail and email.
• Time management systems that enable personal and professional balance.

If your practice is stalling or declining, know that the solution is sustainability.

ChiroTrust created a way of practicing that will simplify your practice so that you can watch it grow with minimal effort.