The Oxford dictionary defines sustainable as “The ability to be maintained at a certain rate or level.”
Sooner or later, practices that are not sustainable will suffer.
Many practices—even those that are “collecting a lot of money”—are not sustainable because they they are reliant on “fad” business models that attract patients who, upon completion of care, aren’t likely to return or refer.
This is a function of just a few factors:
- The achievement of clinically acceptable results in a reasonable amount of time.
- The ability to create and maintain likability, reliability, and rapport.
- Delivering a product, service, and experience that is congruent with what a sizable percentage of the general population wants and has a high likelihood of being around for a very long time. (This is why simplicity is best.)
- Constant communication via snail mail and email.
- Time management systems that enable personal and professional balance.
If your practice is stalling or declining, know that the solution is sustainability.
ChiroTrust created a way of practicing that will simplify your practice so that you can watch it grow with minimal effort.