Pay attention… this is a marketing lesson…
In this digital age, with a computer and smartphone, you can almost duplicate a live face-to-face experience.
So why don’t I do it?
Why don’t I use videos of me—either live and recorded—daily, weekly, or at least a lot more often?
The reason isn’t exactly what you think.
It’s not due to the hassle of set up, shooting, editing, etc..
It’s not because I don’t think that video has some value.
And it’s not because I hate seeing myself on camera (which is actually true).
HERE’S WHY I DON’T DO VIDEOS…
- Because “everyone else” does videos.
- Because I like the freedom to work anywhere and at any time.
- Because I have one unique ability and creating videos isn’t it.
So should you do videos?
Maybe. Maybe not.
Do what you are good at.
Do what you enjoy doing.
Do what works. (“Works” = Desirable outcome. This is huge.)
BUT THERE’S A CAVEAT…
No matter what you are doing, it better be the best use of your time.
…and “the best use of your time” changes OVER TIME.
What used to be worth my time isn’t anymore.
It’s how I evolve and become more efficient and effective.
It’s why I say “no” to so many opportunities.
It’s how ChiroTrust keeps getting more elegant in its positioning, messaging, and processes.
So about 1-2 times a year, question what you do.
…The why, The what, and The when.
That’s the lesson!
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