Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

Why Do YOU Buy?

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Sometimes, the best way to understand consumers and patients is by admitting why YOU buy.

People buy for many reasons.

Here are just a few…

  • It’s something to do. A pastime. “I have X amount of dollars to spend. Let’s go spend it.” It’s about the process more than the product.
  • Pressure or an expectation from another or a perceived obligation. A birthday gift, a fundraiser event, a room addition, etc.
  • The latest and the greatest. The desire to replace, upgrade, level up, one up, etc.

As a product purchase, Chiropractic isn’t as easy to map out.

Sure, most patients present to you with a problem that they want to go away.

Then they go away.

But many come back. Many refer others. Or at least that should be the bulk of your business.

Examine why you return and refer to the businesses you frequent.

THAT’s why others do too.

Remind yourself of that often.

That way, you know the way to serve others while serving yourself.

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+