This week, I will tear apart Chiropractic… giving you the top 4 reasons why Chiropractors fail.
Today is day 3, part 3.
Monday I talked about reason #1:
“They think and act like a Chiropractor,
a technician, an employee….
and Not Like an Entrepreneur or Business Owner”
Yesterday, reason #2:
“Inaccurate Thinking”
Today’s reason?
Reason #3?…
“Knowing”
In business, “knowing” can get you into a financial mess.
Virtually every Chiropractor practicing today thinks that they know what Chiropractic is and/or should be.
So what do they do?
Try to convince or “educate” others. This is a sample of the inaccurate thinking that I discussed yesterday.
This is big reason why many are broke.
The good news is that this can be fixed.
See, what you think you know, is an extremely small % of what is really going on.
“Knowing” limits you.
…and so does selling what you “know”.
The best thing that you can do each and every day is…
#1 Play dumb…even if you know you’re right. Stay quiet.
#2 Become an avid reader and a highly keen observer. In other words, “consume”. Take in.
#3 Stay a little hungry… contentment is good but never get too comfortable.
And last but not least, chances are, what you know to be true….
Isn’t.
I’m saving the best for last so… see you back here tomorrow.
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