Those you know but don’t know you.
Pretty much sums it up, right?
Most of all your past and current patients fall into the “acquaintance” bucket.
These days, for maximum practice growth and stability, you must get and keep the attention of everybody you know online, offline, all the time.
Email (at least every mon.-fri.)
Snail mail (paper, ink, stamps)
Social media (I hate it more than you but it is what it is.)
With ChiroTrust, you know exactly what to do and how to do it.
With ChiroTrust, most of the heavy lifting is done for you.
With ChiroTrust, you are a welcome guest… NOT an annoying pest… Just like how you perceive me 🙂
The name of the game is relevance, reputation, and relationship… NOT pitch, create fear, then close ‘em.
These days you must nurture relationships slowly, consistently, and with respect.
Combine that with “just give them what they want” and you’ll never worry or wonder when or where your next new patient is coming from. They will ALL come from what you do and how you do it… and what you don’t do anymore.