In Chiropractic, where is the money?
First off, you must decide how long you intend to practice.
If you want to practice for a short time, then “the money” is in closing patients for $5,000 – $10,000 each.
Because reputation and referrals and returning patients wouldn’t be important to you.
If you intend on practicing for years, then do the total opposite…
- Get patients in and out (no long-term care)
- Provide value for a fair price (no prepays)
- Don’t require appointments (sell convenience)
There’s a lot more to it like messaging, positioning, and proper perpetual communication.
“The money” in Chiropractic IS keeping patients for life on their terms, not yours.
Give them exactly what they want, NOT what you want to sell.
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