Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

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When Practice Stats Are Down…

July 11, 2017 By Ben Altadonna

Running a business is such a huge brain game—it’s an eternal struggle and relationship between actions and results.

It’s always wondering what is and what is not worth the effort and/or expense—especially when stats are down.

When stats are down, it is not uncommon to freak out, doubt, and want to stop and shop.

Stop what you are doing and shop for something else.

  • New staff
  • New strategies
  • New systems

And although that can have merit, what typically works better is slowing down and going on a fact-finding mission.

What are the stats? ( Don’t guess, downplay, or embellish. )

…about you?
…about your practice?
…about your patients?
…about your actions and inactions?

Take the emotion out of it, add some stats, and sprinkle it with some common sense.

If you are not systematic about your thoughts and actions, you risk changing variables that may be the only ones keeping you afloat.

Long-term success doesn’t happen like this…

071217a.jpg

Here’s what it really looks like…

071217b.jpg

So be careful, reasonable, and most importantly, calm.

Sometimes going forward is really going backwards.

Sometimes going backwards gets you back on track.

…and Lady Luck comes and goes.

But if you keep a light out for her, she will return.

Embrace what is.

Pay attention.

Be patient.

Filed Under: Chiropractic Marketing

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+

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