Return On Investment (ROI) is a term that was once commonly thrown around in the world of “advertising” as a metric to measure how well a campaign performed in regards to how many dollars came back for every dollar spent (2 to 1, 3 to 1, 5 to 1, etc.).
Nowadays, unlike ROI, the important stuff can NOT be measured.
- How much you really care.
- How much value you add to your market and your list on a daily basis.
- Awareness of what the market wants and how well you give it to them.
- Your self awareness. How well you leverage your strengths.
- How well you manage your time and resources.
Like Gary Vaynerchuk once said to a women in the crowd who challenged his marketing philosophy (and I’m paraphrasing)…
“You can’t measure the ROI of your mother…
Her love is everything.”
So, the next time you are afraid of spending money on your practice, on your list, and on yourself, remember that what matters most is who you are, how much you care, and how much value you bring to your customers, clients, and patients.