What Chiropractors Can Learn From Drug Companies

Question:

How do you know when you have
the right product for the right market?

Answer:

When even bad marketing works.

*Please visit our Pinterest Board of 50 Chiropractic Marketing Ideas by Ben Altadonna. This board will include videos, pod-casts, and select blog posts from this blog and our other blogs. Please feel free to share the board on facebook, twitter, Linked-in, and Google+. You can also email it to friends. We will keep it updated every week with new chiropractic marketing ideas, tips, and strategies that you can use to build your business.

Take drug company television ads, for example. Over a soft musical track, they under promise what the product can actually do for you (lots of “mays”, “helps”, and “cans”) while showing you video of people happily going about normal daily activities… followed by a bombardment of side effect warnings.

 

If Chiropractors advertised their service like that, do you think that their marketing would be effective?

Of course not.

So, why does it work so well for drug companies?

1. Most drugs don’t prevent, they “treat”.

and…

2. Most people don’t take responsibility for their health. They never have and never will.

So, before you preach prevention or give patients a long laundry list of things to do to become healthier, first give them what they want because if you don’t, they sure and heck won’t be around long enough to listen to anything else.

Related Posts:

The Top 3 Things Patients Really Want

 

*If you are a chiropractor and need help with chiropractic marketing strategies, getting new patients and communicating with your existing ones you should pick up a copy of “Are Chiropractors Being Brainwashed?” For YOUR free copy, see below.

Even if chiropractic marketing strategies is not your thing, this latest book exposes why most practice building tactics don’t work and what you, your staff, and/or your associate doctor can do about it QUICKLY, PREDICTABLY, AND WITH LITTLE TO NO EXPENSE.