Do you know what the hardest thing to sell is?
I mean the hardest!
In every industry, not just Chiropractic or healthcare.
You name it…
- Security systems
- Fire alarms
It doesn’t matter who we are talking to or what we are talking about.
The hardest thing to sell is…
P R E V E N T I O N
Consumers don’t spend nearly as much money on prevention as they do on treatment.
Prevention is the hardest thing to sell on the planet.
It’s a grind that requires the ability to instill the pain of fear, worry, and anxiety into your prospect as well as to overcome virtually every objection imaginable.
It’s not a fun way to interact with others.
People typically respond properly and swiftly to urgency but are reluctant when it comes to preventing virtually anything bad or undesirable from happening.
What is the easiest thing to “sell”?
Anything that offers relief or ends pain and suffering to those who are already in pain or suffering NOW.
Not tomorrow, not someday.
….provided that the solution isn’t controversial and the price to pay in terms of time, money, and discomfort is perceived as tolerable.
Of those already in pain or suffering NOW, who makes the best patients?
Those who come to you pre-told and pre-sold.
By your past patients.
By your current patients.
By those they already trust.
What you sell, how you sell it, who you sell it to, and what it takes for your customer to get the desired result will determine how easy it is to sell it.
Figuring this stuff out first makes marketing your practice elegant, easy, and effective.
So if you want to succeed in the real world and not the “should be” world….
Think pre-told and pre-sold, not prevention.
With ChiroTrust’s help, when you get your product, your market, the results, and the experience right, then you will never need to sell ever again, and you’ll have all the patients you’ll ever want and need.
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