Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

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We All Rent Behavior

June 22, 2023 By Ben Altadonna

Employing others is nothing more than renting behavior. You are paying for a way of being that may or may not be who they really are…and that’s okay.

It’s what happens on the clock that matters most.

Same with patients. Patients are paying YOU to perform and to perform up to their specifications.

The moment we slip, get comfortable, or assume that it’s okay to slack a little, is the precise moment that our reliability, value, and trust decreases.

For whatever reason, employers and customers have low tolerance deviations.

The relationship is conditional.

From time to time, some patients act like raving fans and it’s in that moment that you might become more of you and less of the behavior that they came there to rent.

Don’t bite the bait.

Never forget why they are there and what they want and expect from you.

Never deviate.

It’s a test of reliability, value, and trust…in you.

Filed Under: Chiropractic Marketing

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+

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