Some behind the scenes for you…
My members who consistently implement ChiroTrust and do right by their patients get a lot of new patients—often more in a day than most D.C.s get in a week.
The problem… I don’t think that most D.C.s believe that THEY can ever accomplish such a thing and that it’s even possible to process “that many new patients”.
…and they certainly don’t get the long-term wisdom of seeing more patients for fewer visits.
That is why I am going to TEST removing all the endorsements and testimonials about “big” new patient numbers from my marketing.
I might even test removing how much ChiroTrust members love taking “Every Friday Off”…
I think (I don’t know) this will attract more new members in the 35,000+ underserved zip codes.
I’ll let you know.
Why am I even sharing this with you?
Because if you are like me and sometimes go the extra mile to show your great work, then maybe—just maybe—you can or should back off a bit too.
Or maybe not. 🙂
It’s something at least worth thinking about.