Under Promise, Over Deliver… Another Key to Building Trust, Attracting Patients, Maintaining Customers???

Some behind the scenes for you…

My members who consistently implement ChiroTrust and do right by their patients get a lot of new patients—often more in a day than most D.C.s get in a week.

The problem… I don’t think that most D.C.s believe that THEY can ever accomplish such a thing and that it’s even possible to process “that many new patients”.

…and they certainly don’t get the long-term wisdom of seeing more patients for fewer visits.

That is why I am going to TEST removing all the endorsements and testimonials about “big” new patient numbers from my marketing.

I might even test removing how much ChiroTrust members love taking “Every Friday Off”…

I think (I don’t know) this will attract more new members in the 35,000+ underserved zip codes.

I’ll let you know.

Why am I even sharing this with you?

Because if you are like me and sometimes go the extra mile to show your great work, then maybe—just maybe—you can or should back off a bit too.

Or maybe not. 🙂

It’s something at least worth thinking about.