I think differently than most people, especially most marketers and self-proclaimed experts.
They seem to sell complicated strategies that require their clients to hang on their every word for advice and instruction.
When you have the right market, the right message, the right positioning, the right experience, the right price point, the right communication, and the right systems… then everything just hums along. All you have to do is create and maintain connections.
Everything you do must be simple and already in agreement with the marketplace.
If there is a disconnect with your market, then your market becomes less responsive.
How do you eliminate disconnects?
By connecting.
How do you connect?
By listening
By caring
By providing value
Most people feel lonely.
They don’t feel understood.
They aren’t sure how others see them.
You need to be one of their heroes… before, during, and after they give you money.
Stand out as an exceptional human being.
Be the person who gets them, who likes them.
Display reliability.
Make your patients feel understood, accepted, and cared for… unconditionally.
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