Do you think practice names aren’t that important?
Think you should have your name as a part of your practice’s name?
Should you keep your name because you’ve had it “a long time…”?
Should your name sell “benefits” or reveal “features”?
Is there value in a cute and clever name?
Is your current practice name keeping your practice from growing?
How about tag lines underneath your practice name… Should they be used?
These are all important considerations when deciding on keeping or changing the name of your practice.
Let’s first take a look at the most common Chiropractic practice name types …
“<Last Name here> Chiropractic”
“<Your Town Name Here> Chiropractic”
“XYZ Health and Wellness Chiropractic”
“<Fill in the blank> Sports Injury Chiropractic”
“<Your Technique> Chiropractic”
“Auto Accident Chiropractic”
“<Cute Name> Chiropractic”
Virtually every D.C. has a practice name similar to one or all those listed above.
Before I offer practice name suggestions, let’s agree on who practice names are really for…
The general public
Acquaintances, friends, and family members
(of past and current patients)
All things being equal, the practice with the right name wins.
Your practice name should answer the question…
“Why should I pick you over all my other options,
including doing nothing at all?”
When your practice name answers this question, your website, your business card, and your marketing becomes dramatically more effective.
Your practice name should be a message congruent with what the marketplace already thinks, understands, agrees with, and wants.
Your practice name should NOT be about you, your technique, or your modalities and equipment.
Your practice name should NOT support a controversial or misunderstood point of view.
Your practice name should NOT present options or views that do not meet patients where they are currently at or aren’t congruent with only what is of interest to them right now.
The question really is…
“Who typically goes to a Chiropractor?”
If we, as a profession, are willing to accept the truth, then it would make sense to embrace what the facts are and here is the link provided to ChiroTrust by ChiroTrust contributor Dr. Dan Murphy…
The Prevalence Patterns and
Predictors of Chiropractic Use Among US Adults
As you see, the vast majority of patients want neck and back pain relief.
That is why they come, and if treated properly, that is why they refer and return over and over again.
Wouldn’t it make sense to pick a practice name that attracts the market instead of confusing or repelling it?
Wouldn’t it make sense to get people “in the doors” before challenging their paradigms or “educating” them?
Wouldn’t it make sense to eliminate anything in your practice name, on your business card, or on your website/s that says anything other than what they initially want from you?
What do THEY want?
Patients want to get out of pain without doctors or meds.
If they must go to a doctor, they want to get out of pain and
out of that doctor’s office as quickly as possible.
Practices that can give people what they want win.
Chiropractors who accept reality and stop struggling to change create less resistance and more attraction.
Regardless of if you agree or not, here are some sample practice names that work…
“<Town Name> Back Pain Relief Chiropractic”
“Walk-In Pain Relief Chiropractic”
“Pain Relief Chiropractic”
“Relief Care Chiropractic”
SEE A PATTERN?… “RELIEF”
Relief is what consumers want.
Relief care is how you attract them.
Relief care is how you actually create what YOU want: more new patients, more referrals, more returning patients.
The marketplace does not care about what you and I want, are passionate about, or agree with.
The marketplace cares about what it wants… period.
It all starts with the right practice name.
Now the “tag line”…
The tag line should further define what your practice name means.
Here’s an example of a tag line…
“Short-Term Care for Your Neck and Back Pain.”
Like a shadow, your tag line should follow your practice name wherever it is, wherever it goes.
When you get your practice name right, your care right, your recommendations right, your fees right, and your marketing right, then you can’t lose.
ChiroTrust’s marketing is extremely effective because everything that we do for our members reflects the existing demand of the marketplace.
…Something most D.C.s fail miserably at.